Sell or be Sold

Survival is dictated by a ruthless equation: you either sell, or you are sold. This piece captures the modern-day gladiator sport of economic survival, where individuals are forced to commodify themselves, their labor, and even their identity just to remain in the game. Those who refuse to participate—or simply cannot keep up—are not granted an escape; they become the product, absorbed, exploited, and traded like currency.

“Sell or Be Sold” forces the viewer to confront the reality that capitalism is not just a system—it is an unforgiving battlefield where hesitation is fatal. It asks: Are you the merchant, or are you the merchandise? And is there ever truly a way out? Not in Amerikkka.

-CEO with a Fro’